I’m Regina Lena
Head of Product & Design
I build cross-functional tech teams that are passionate about building products that create a lasting impact.
18 years in tech, 140+ projects shipped, 2 companies founded, a mentorship network scaled to 16 countries across Latin America.
I've led product and design at Booking.com, managed 7 squads across 3 continents at a top-15 DeFi protocol, and joined NoblyPOS as first designer through acquisition by Revolut.
My background crosses AI, blockchain, fintech, hospitality, retail, healthcare, and NGOs. That range is what lets me lead in any room and ship across multiple contexts.
I'm seeking a senior leadership role at the intersection of product + design + AI where cross-disciplinary range is astrategic advantage.
Product vision & strategy
Business model
Roadmap & prioritization
Project Mmanagement
OKR KPI
Data gathering
Data-driven decisions
Data visualization
Ethical team building
Stakeholder alignment
Conflict resolution
Mentoring & coaching
Market research
Competitive analysis
User research
Discovery & insights
Information architecture
Sitemaps & wireframes
User journeys
Decision trees
Design Ssstems
Interaction design
Responsive design
iOS, Android, web, wearables
Branding
Iconography
Illustration & lettering
Typography
Prototyping
A/B testing
Eye-tracking
Quality assurance
At a top-15 DeFi protocol, I served as the connective tissue between business, design, and engineering translating strategy into executable roadmaps.
Managed delivery across 7 squads (25 people, 3 continents). Led a complete brand overhaul: new design system, website redesign, and marketing strategy.
Joined as the company's first product designer and shipped the foundational POS app. Returned to lead the Product Team through a full market pivot and geographic expansion.
Two years later NoblyPOS was acquired by Revolut UK.
Built a prodcut and design process integrating data analytics with qualitative insights from customer service agents. Used it to define team OKRs and KPIs.
Delivered measurable results: date change tickets down 16%, payment complaints down 9%, cancellations down 5%, confirmations down 3%.
The results impacted 500k daily users.
Led the design and shipment of the back-office platform for one of the fastest-growing fashion brands.
Built for vendor managers and operators, the system streamlined order processing and delivery workflows with critical information surfaced at every step of the supply chain.
Co-designed an end-to-end IoT for smart furniture, embedding sensors in chairs and desks to capture ambient conditions and usage patterns.
Actiu Next app tracks chair movement to identify moments of stress or deep-focus. It analyzes levels of noise, air and light pollution surfacing comfort raitings, posture alerts and environment insights. Turning passive furniture data into actionable workplace wellness intelligence.
What happens when the existing architecture hits a ceiling? New features compromise performance at scale.
I led a full audit of the information architecture, researching users, defining personas, and mapped how data related across every product layer. The result: a complete sitemap restructure that unblocked the roadmap and restored system integrity.
