Ranked the industry's #1-rated ePOS system by customers with a 5-star TrustPilotrating, NoblyPOS served hospitality merchants across EU & US. Was acquired by Revolut in 2021 to power its merchant payment and operations platform.

  • 2500+ served merchants over 20 countries
  • Under 100 employees
YEAR
2013-2019
COUNTRY
UK, US
INDUSTRY
Payment Services
SERVICES
Lead Product & Design
—DEVICES
Black tablet device with a home button centered at the bottom and a front camera at the top.Front view of a black desktop computer monitor with a dark screen and a built-in webcam at the top.
iPad
Desktop
—TOOLS
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Slack
Jira logo featuring three overlapping blue curved arrows pointing upwards to the right.
Jira Atlassian
Google Drive logo with green, yellow, and blue triangular shapes.
Google Workspace
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Figma
Adobe Illustrator icon with orange 'Ai' letters on a white rounded square background.
Illustrator
ABOUT NOBLY POS

WHAT IS NOBLY POS
NoblyPOS was a cloud-based point-of-sale (POS) and payment platform built for restaurants, bars, and hospitality venues.
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WHY IS IT IMPORTANT
It helps hospitality businesses to manage inventory, receive cash and card payments, track sales and run loyalty programs. Manager dashboards provided customer management tools, and customized analytics to access to high quality information that is key in the decision-making process of managers.
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‍MARKET COMPETITORS
Before the mobile/cloud revolution, small hospitality businesses had brutal options:

- Traditional POS systems were hardware-heavy, expensive, required capital investment and IT support.
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- Early mobile POS solved payments elegantly, but lacked hospitality-specific features (kitchen displays, table management, order routing, inventory tracking, loyalty programs, etc.)

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INNOVATION Where NoblyPOS innovated in 2013:
1. Vertical specialization Purpose-built for hospitality, small coffeeshops, take-away food, restaurants and bars.
2. Integrated cloud platform Payments + back-office operations in one SaaS system.
3. Right timing Rode the iPad wave (tablets becoming mainstream), cloud adoption, and fintech maturation simultaneously.
4. Lower barrier to entry No expensive hardware lock-in.
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OUR TEAM
1 Client Stakeholder, 1 Business Developer, 3 Web Developers, and myself as UI-UX Designer. Half of our team was working from the Fashion Nova warehouse in direct communication with our client and the employees (Vendor Portal users).

MY ROLE

  • Collaborated directly with the Project Manager and Client Stakeholders.
  • Interpreted the client and development feedback into actionable stories.
  • Made a functional prototype to validate the project scope and functionalities.
  • Led the development team on the redesign of the platform.
  • Delivered UI assets, assisting the team of developers on the implementation.
  • Reported directly to the Senior Product Manager.

THE PROCESS
Redesigning the platform required a structured UX process:

  • Use the previous architecture as the wireframes.
  • Define the Design System based on the Fashion Nova Branding.
  • Understand the user pain points of current journeys.
  • Ideate various solutions, and drive the conversation with my technical team.
  • Design a prototype and hand it over to Fashion Nova’s research team.
  • Iterate the design based on the feedback.
  • Define the final design.
RESEARCH & DESIGN THINKING PHASE

USER INTERFACE AESTHETIC DIFFERENCES
‍We tried several different User Interface Kits to test and validate which one was the most efficient for the users. After our decision was made, I proceeded to document the entire Design System.

Cardi B in a white suit posing with arms raised in front of a neon FASHIONNOVA sign surrounded by tropical plants.
ACKNOWLEDGEMENTS
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Made with 🧡 by Regina Lena 2026
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